The Importance of Quality Content
Regardless of how good your website looks, you aren’t going to get the desired traffic and conversions without well written, effective content. When someone visits your website, they want to come to a location to get straightforward information that tells them what they need to know.
Don’t fluff up the content, but instead, tell visitors the information they are coming to find. Let them know the highlights of your business, your products, your services and what makes you stand out. Make it clear to your clients why they should choose you and what makes you stand out.
Of course, you want your content to be SEO optimized, but you don’t want to overdo it. You can actually be penalized by Google for stuffing keywords in your content. So making sure your content has a 35 to 4% density is important as well.
Your content should be sorted out so information is easy to find. Visitors want to make the process fast and easy. They don’t want to spend a lot of time trying to find information on your website. Instead, have headers that are clear and precise, taking visitors directly to the information they are looking to find.
Don’t overdo it with content. You don’t have to have pages that have thousands of words on them. Just as long as the content provides the much needed information, is well written and straightforward, your website should be doing its job.
Regularly Update Website to Draw in Visitors
Remember, add new content regularly and freshen up your website. Make changes so people will want to keep coming back to your website to find out what is new or what changes have been made. They will also look for specials, sales and coupons.
Blog posts are a definite plus when it comes to freshening up content and increasing traffic flow to your website. Make sure your blog posts are informative and have the information that visitors and clients would be looking for when they visit your page.
With a little work, and some great web content, you can increase traffic, improve conversions and improve rankings for your website. Call on an SEO expert to help you take your website to the next level. Experts know exactly what it takes to make your web content stand out! We have the team who can take your content to the next level, schedule a consultation today.