You have heard it in passing – paid search advertising. You may not know what it entails or how it can benefit you, but here are the details so you can make an informed decision about whether Google AdWords would help you and your website.
Paid search listings are just as the name implies, paid listings that help boost Google rankings. There are several kinds of paid search ads available online.
- Paid search ads
- Pay per click
- Cost per click
- Cost per thousand impressions
While there are several kinds of paid search advertising options available, Google AdWords is the most commonly used and the one with which more people are familiar. Each of the various platforms available, including Bing Ads and Yahoo: Search Ads have their own tutorials and guides to help you get started.
Basically, these programs are designed to get your website more traffic. Your link is posted in more prominent places so people will click the link, go to your site and then learn more about your business, your products and your services. Paid advertising is an effective approach.
When used properly, you can get a significant traffic increase with paid advertising. Because these ads are designed with SEO in mind, it will draw in the right traffic, the people who are looking for similar products or services.
When you call on local SEO experts, they will know how to address the issue and make sure your paid advertising is done correctly so you can reap the maximum benefits by reaching more people. The local SEO approach also helps you tap into your market by accessing people in your local area.
If you are serious about improving your website and your Google rankings, call us to discuss your paid advertising options. We can help you get the results you have been wanting from your website!