Optimize Local Searches with Google Maps
When you want to maximize your SEO, there are several things to consider. As an example, one important aspect of this is Google Maps Optimization, or map search optimization. This approach will generate locations and provide information to customers so they will understand where your business is located and how to find you.
Google reports that about 73% of all activity online involves local searches. Customers have started searching locally in order to learn more about the businesses located closest to them so they can evaluate which companies they want to use for their business transactions.
Optimizing your Google listing is a great way to get started in the optimization of local searches. These listings are featured prominently in local SERPs throughout the popular search engine, so they are a great tool for bringing in new customers and for getting attention to draw in traffic.
What You Need to Know
You may be surprised to find that one out of every three customers will conduct a local search on a smartphone before he or she actually visits a store. When they do this search they are looking for practical information that is valuable to them, such as the address of the business, the phone number and the hours of operation.
In order to get maximum results, and to ensure your listing is effective, you have to make sure that you completely and accurately fill out all the information. One of many reasons to do this is that Google will rank listings that are complete higher than those that are incomplete.
In order for this listing to be accurate, get results and get rankings, you need to be sure to use precise location information. The Google+ local listings generate locations via Google maps, so customers can easily see where the business is located in relation to their current location.
Another way to make the most of Google maps is to ask for Google reviews. Customers pay close attention to what other customers have to say. Nielsen conducted a study that showed 92% of customers claim they trust recommendations and advertisements from third parties more than they do paid traditional advertising, so encourage your customers to complete Google reviews of your business.
When done correctly Google maps can really impact your Google rankings. Remember, people look for local businesses first. Let them know where you are and why they should choose you to take care of business for them. Contact us today to learn more about how we can help you with Google maps.