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content marketing

Content Marketing is Important for Small Businesses

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We all know that a website is essential for small businesses, but there are many features of the website that must be well done in order to meet the demand of the website traffic and to help you convert a visitor into a customer. Content marketing helps small businesses build credibility in the local market and generate new business.

Creating an effective brand identity for your company is extremely important in helping your company succeed. An effective online presence involves strong content that not only peaks interest, but also keeps people wanting to visit and stay on your site to make product purchases and buying decisions.

When creating an effective website, there are several content marketing components that you should consider when adding content so you can ensure the best possible results. You want to not only spark interest, but you also want to convince visitors that your products or services stand out. You want them to clearly understand why you are the best choice.

The Importance of Content Marketing for Small Business

Content marketing can make or break a business. Content marketing is often considered the only marketing, as it is the option that can often reap desired results. Why is content marketing so important?

  • Improves brand awareness.
  • Creates your identity as a trusted professional.
  • Encourages action to be taken by your customer.
  • Brings more traffic to your site and leads people to your door.
  • Keeps your website fresh and gives people reason to visit it periodically.

Another important thing to consider is that not everyone is a writer. You can find an affordable and experienced content writer to handle the task for you to ensure you have content that is grammatically correct, effective and good at relaying the message and presentation you want to create.

Content Marketing Is the True Call to Action

With effective content, you are going to call visitors to action. That means they will want to click the button or complete the form for more information or to place an order. They will be willing to pick up the phone and make the call to you to schedule a consultation.

You have probably heard the old adage that you “can lead the horse to water but you can’t make him drink.” That is very similar to what happens with website traffic. Just because they come to your site doesn’t mean they will act – you literally have to ask them to take the next step.

Effective, well-written content will encourage the website visitor to take that next step of action so you can rest assured that the website visitor will have ample opportunity to want to convert over to be a paying customer. The most effective content will result in further action, and if it just involves a request for information, you will get the opportunity to close the sale yourself.

Don’t Miss the Chance to Grow! Give Content Marketing a Try

If you are not maximizing your content, you are definitely missing a major growth opportunity. Now is the time to get on board with content building so you can take your small business to the next level. Regardless of where your business stands, you can always grow results with content marketing.

Learn more about Dave’s Computers and how we can help build and protect your business with computer help, IT support and more by calling 908-428-9558.

 

Google My Business Changes

Google is constantly making changes, and you need to be aware of these changes in order to maintain a good ranking for your business. You need to make some significant changes to your Google My Business pages in order to be found more easily by your target audience.

As a small business owner, you understand the importance of local SEO. You also need to be aware of how the listings have changed for Google search results. Either way, regardless of how you look at it, there are benefits and disadvantages to the new setup, but you need to be willing to adjust so you can be more easily found when someone searches for a similar business or similar products or services.

Google My Business Map Changes:

While the Google Map traditionally has had pins on it to indicate a location, that is no longer the case. The image has been replaced by the mobile layout, which has been seen on Chrome for Mobile’s browser for quite some time. In addition, Google has made the move to remove all unverified My Google Business listings.

Images or photos are now visible on the map listings. These images may include logos or photos of your business. Because of this change, you need to make sure your listing has high-quality images that positively reflect your business available.

Significant Google My Business Changes

While there have been many changes made to the My Google Business listings, some are more significant than others and will have a greater impact on your business when people conduct online searches.

Here are some of the most significant changes that have been made:

  • Images are sometimes shown in search results.
  • At one time, 7 results were listed but that has now dropped to 3 results.
  • Previously you could hover over map listings and get flyouts. Now you have to click the map to get the desired information.
  • Only the street remains. Google has removed the full address.
  • The hours of operation for businesses are much more visible.
  • On the desktop version, the business phone number has been removed.
  • While they are no longer called Google Reviews, the reviews are much more visible and easier to access.
  • Listings that have no activity on them are being removed by Google.
  • It has been almost two years since Google started notifying businesses, using the Google My Business Dashboard, that their Google My Business pages would be removed. Even updated businesses can be taken down if there has not been updating or post changes within the last 6 months.

Periods of inactivity lasting 6 months or longer may require reverification. Google has noticed the trend that many people are not sharing content to their Google My Business page after it has been verified.

Although it has been verified, you do need to continue to update or share content to the page in order to keep it current and make sure it stays on the grid.

Google My Business listings can be very helpful and effective when used properly. Make sure you have everything in order so your business can maximize the returns from this particular offering. Give us a call to learn more at 908-458-9558.

Why Local SEO is Important for Small Business

Local SEO is important for all businesses, particularly small businesses, to ensure your business is easily found by potential customers. Search engines have started personalizing search engine results based on the particular location of the person who is doing the searching.

Thanks to location being given consideration when searches are conducted, you can much more easily put your website in a place where it will be noticed more readily and more easily by the search engines, especially Google. And, of course, the goal is to get a higher search ranking so you are found more quickly and more easily by those looking for similar products and services.

The Local SEO Search Process is Changing

While at one time you may have thought that a search is a search, that is no longer the case. The search process is changing. Part of the change is due to how people are accessing the Internet and conducting searches. More people are using their smartphones to conduct online searches.

Actually, research shows that many customers are using smartphones to walk through the buyer’s journey and make informed decisions about purchases. As an example, if someone is having car trouble, they can easily just grab up their smartphone and search for a “mechanic near me” or “auto repair in the local area”.

Research shows that about 70% of smartphone users have used their phone’s mobile search abilities to look up a service or a product. About 67% of the search results are impacted by the location of the person who is doing the search, according to research.

Therefore, if you aren’t doing local SEO, you are missing the boat. Without incorporating local SEO, you are missing out on a significantly large portion of your potential customers. Throwing local SEO into the mix increases web traffic, which then will result in a larger number of conversions.

Ensuring Your Local SEO is Effective

Optimization does require effort. You have to really consider what words to use, you just can’t throw random words into the mix. When selecting the keywords for SEO use, here are things to remember:

  • The words must pertain to your particular business.
  • Use words or terms that people search for when looking for your products and/or services.
  • Choose keywords wisely, as if there is a tremendous amount of competition for a particular keyword, the odds are not in your favor. Select words or terms that have a lower competition rate.
  • Use keywords that have good financial value. Select keywords that result in purchases, you can get this information by conducting research. You want paying customers, not just browsers.

If you are doing your SEO yourself and not outsourcing it, is important that you take the time to do research so you can make the best choices in choosing the right local SEO terms. After you have chosen your SEO words, add n the location so you can get the desired results.

As an example, if you are running a computer repair business in Atlantic City and one of your terms is virus removal, your local SEO term would be Atlantic City virus removal or virus removal in Atlantic City, NJ. So with the right attention and research, you can use local SEO to take your small business to the next level. Contact us for more information 958-428-9558.