Local SEO is important for all businesses, particularly small businesses, to ensure your business is easily found by potential customers. Search engines have started personalizing search engine results based on the particular location of the person who is doing the searching.
Thanks to location being given consideration when searches are conducted, you can much more easily put your website in a place where it will be noticed more readily and more easily by the search engines, especially Google. And, of course, the goal is to get a higher search ranking so you are found more quickly and more easily by those looking for similar products and services.
The Local SEO Search Process is Changing
While at one time you may have thought that a search is a search, that is no longer the case. The search process is changing. Part of the change is due to how people are accessing the Internet and conducting searches. More people are using their smartphones to conduct online searches.
Actually, research shows that many customers are using smartphones to walk through the buyer’s journey and make informed decisions about purchases. As an example, if someone is having car trouble, they can easily just grab up their smartphone and search for a “mechanic near me” or “auto repair in the local area”.
Research shows that about 70% of smartphone users have used their phone’s mobile search abilities to look up a service or a product. About 67% of the search results are impacted by the location of the person who is doing the search, according to research.
Therefore, if you aren’t doing local SEO, you are missing the boat. Without incorporating local SEO, you are missing out on a significantly large portion of your potential customers. Throwing local SEO into the mix increases web traffic, which then will result in a larger number of conversions.
Ensuring Your Local SEO is Effective
Optimization does require effort. You have to really consider what words to use, you just can’t throw random words into the mix. When selecting the keywords for SEO use, here are things to remember:
- The words must pertain to your particular business.
- Use words or terms that people search for when looking for your products and/or services.
- Choose keywords wisely, as if there is a tremendous amount of competition for a particular keyword, the odds are not in your favor. Select words or terms that have a lower competition rate.
- Use keywords that have good financial value. Select keywords that result in purchases, you can get this information by conducting research. You want paying customers, not just browsers.
If you are doing your SEO yourself and not outsourcing it, is important that you take the time to do research so you can make the best choices in choosing the right local SEO terms. After you have chosen your SEO words, add n the location so you can get the desired results.
As an example, if you are running a computer repair business in Atlantic City and one of your terms is virus removal, your local SEO term would be Atlantic City virus removal or virus removal in Atlantic City, NJ. So with the right attention and research, you can use local SEO to take your small business to the next level. Contact us for more information 958-428-9558.
